A benchmark in the Mauritian market
With 6 years of existence, La Gazette Mag is now THE reference in the Mauritian market.
La Gazette Mag is a free monthly magazine. It is recognized by its attractive front pages, the quality of its paper and the comfort of its A5 format.
But what really sets La Gazette Mag apart is its generalist, entertaining and informative content, which takes readers on a journey of discovery of places, activities, events, stories and characters, with a positive, playful tone.
An engaging and reliable medium
La Gazette Mag is the engaging, reliable, high-performance and creative press medium that stimulates emotions and desire.
La Gazette Mag is in a special segment, with very little competition due to its specific editorial line, monthly frequency and intrinsic design.
Precise, relevant targeting
360° targeting
Just as digital allows, La Gazette Mag has strong targeting potential and reaches over 90% of Premium advertising targets (executives and managers). Our magazine reaches targets with the highest incomes.
In addition to La Gazette Mag’ s wide range of socio-demographic targets and its coverage of the Mauritian and expatriate population, this medium is a highly effective way of reaching its audience in both B2B and B2C.
The benchmark age range for La Gazette Mag readers is between 30 and 60.
A privileged media support
Gazette Mag remains the undisputed favorite medium of the Premium population in competition with the Internet. For example, it is favored in the real estate, business, fashion, interior design, culture, finance and automotive sectors.
When it comes to discovering new products and services, La Gazette Mag is also the medium of choice for Brand Addicts, who could be described as individuals who attach a great deal of importance to brands in their consumer choices.
La Gazette Mag is a powerful, high-quality medium for advertising.
The reading contract between our magazine and its readership is a guarantee of credibility and trust.
Advertising is very well accepted, because it’s part of the contract, part of the pleasure of reading.
The advertorial is a method of commercial promotion developed as journalistic content. It has a strong impact on our audience because it focuses on information in our editorial style.
Measuring the effectiveness of your advertising campaign
There are several simple and effective ways to measure the effectiveness of your advertising campaign in La Gazette Mag: indicate your website address on your visual, followed by a marker, a dedicated telephone number or a promotional code.
A dynamic website
a rebuilt, more dynamic and trendy website with over 10,000 visitors every month from Mauritius and abroad.
Our eco-responsible approach
La Gazette Mag is a magazine printed every month, we’re keen to limit any waste of paper, which is why we’ve changed our format since July 2020, offering a more modern, smaller format. This new format allows us to eliminate any paper waste during printing. La Gazette Mag, thanks to its CRM, sends all quotes and invoices by email in a “zero paper” objective of our sales division, also encouraging our customers to print only essential documents.
Optimized distribution
To distribute the Gazette Mag each month to our drop-off points, we think about limiting our carbon footprint by optimizing our routes, and by using a single vehicle for this purpose. Any surplus magazines remaining at our drop-off points are collected and stored on our premises. Eventually, we hope to upcycle these magazines for social projects.
Teleworking for all
The Gazette Mag team has been working remotely from home for many years, which means we can avoid unnecessary travel and wasted time in transport.