Building on the success of its previous digital campaigns, Constance Hotels & Resorts has focused its latest on art and generosity. The #ConstanceArtLove initiative enhances the essence, commitment and deep identity of the group.
Delphine Raimond
By fusing art and love, Constance connects with its audience, rhyming luxury, emotion and authenticity. Responding to the values of the hotel brand, four international artists have collaborated on the #ConstanceArtLove initiative. Chau Hang, Nina Brooke, Rabi Alieva and Emanuele Dascanio have each created a singular work, inspired by one of Constance’s four flagship destinations and exhibited on the Lieu.City virtual tour platform. The proceeds from their digital auctions were donated to an NGO in each country. While culture and heritage were prioritized in the Seychelles, the fight against cancer was supported in the Maldives, while Madagascar was able to offer education to underprivileged children. As for Mauritius, 135,000 rupees donated to the Enn Rev Enn Sourir association for Chau Hang’s moiré painting helped treat sick children.
“Realizing the extent to which our hotels could awaken artistic inspiration in our guests, our digital team came up with the #ConstanceArtLove campaign. This initiative highlights luxury through art, immersing our guests in the culture and beauty that surrounds us. It’s also a way for us to reinforce our commitment to local communities. The encouraging feedback has encouraged us to persevere, and we’re already looking forward to a second edition,” says Jean Jacques Vallet, CEO of Constance Hotels & Resorts.
Like the group’s signature – True By Nature – its marketing approach is sincere, thoughtful and progressive.
https://www.constancehotels.com/en/constance-art-love/#Artworks
