Because numerous clinical studies conducted by L’Oréal Paris laboratories have revealed that hair dehydration is a major concern for 13% of women, the world leader in cosmetics, backed by 110 years of scientific research, is launching its first ELSEVE range with hyaluronic acid.
Brand Activ, the brand’s exclusive representative and distributor in Mauritius for over fifty years, last month hosted a “pink and purple” evening. pink and purple “Karine Gbianza, Director of Development at L’Oréal, to celebrate the ELSEVE HYALURON REPULP range.
Following the example of the large-scale communication campaign (billboards, social networks…) already deployed on the island, the presence of the latest innovative products on the shelves of local supermarkets will certainly not have escaped your attention, as will the effectiveness of hyaluronic acid, a real ally for skin and hair.
Dermatologist Rodica Adnath, guest of honor at the range’s official launch ceremony, reminded the audience of all the benefits of this magical molecule in strengthening the skin barrier, but also in protecting damaged hair fibers, lubricating them, rehydrating them… For her part, Karine Gbianza signified that “L’Oréal Paris is the only accessible luxury brand that combines science, the Parisian vision of beauty and the desire to empower women”. And we love it!
The ELSEVE routine helps us restore healthy, deeply moisturized hair for 72 hours, leaving it plump, weightless and easy to style… through four steps with convincing results. We’re worth it, ladies, and so is our hair!
1 – 72H RE-HYDRATING SHAMPOO, to purify.
2 – DEMELANT HYDRA-FIXANT 72H, for detangling.
3 – HYDRA-REGENERATING MASK 72H, to rehydrate.
4 – HYDRA-TEXTURIZING SERUM 2%, for protection.
L’Oréal Paris products, experts in skin and hair beauty, hair color and men’s care, are available in hypermarkets and supermarkets in Mauritius. What are we waiting for to try them out and adopt them?
