The new communications campaign – B2B, social networks, offline – is a small revolution for the Mauritius Chamber of Commerce and Industry, which is keen to offer tourists, as well as departing Mauritians, ever more innovative and dynamic services. Its strategic repositioning aims to reinforce the image of Mauritius as a shopping destination!
While the electronic tax refund system has been renamed taxfreeshopping.mu, airport delivery and the tourist eVoucher have been given a brand new logo. This e-voucher, worth 200 rupees on a minimum purchase of 1000 rupees, applies to local products registered with the SME (Small and Medium Enterprises) or certified Made in Moris.
Full details can be found on the MCCI website and in the completely redesigned Tax Free Shopping tab, as well as on the MCCI Tax Refund mobile app.
