The 1stst François Eynaud, CEO of Sun lifelifegathered hundreds of guests in the gardens of Sugar Beach, alongside ambassadors, ministers and partners from the travel and aviation industries. Just as Sunlifea host of talented local artists entertained the audience in a magical setting.
Three major events were celebrated: the relaunch of the post-covid tourism industry, the inauguration of the brand-new Sugar Beach – a tribute to the elegance of yesteryear – and the metamorphosis of the brand with 45 years of experience, Sun Resorts now Sunlife. The public discovered the range of emblematic experiences embodying the group’s new philosophy, the Come Alive Collection, as well as the visual identity of each resort, designed to meet the current aspirations of its clientele. From glamour to local tradition, innovation and more.